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Are corporate politics hurting your marketing programs?
I recently read an article on why marketing programs fail. I can’t remember where I read it, but one of the top reasons was “corporate politics.” I’ve had the displeasure of experiencing that one first hand. No matter how hard you try to integrate all aspects of your campaign, some folks feel the need to do what I refer to as “scent the bushes.” You know… like a dog claims his territory. Has this ever happened to you? What did you do about it?

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