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Is the concept of marketing campaign dead?
According to a several speakers at a February NY BMA meeting, it may not be dead, but it’s getting a breath of new life. Electronic marketing tools such as blogs, podcasts and their underlying technology, RSS have required more technical saavy than conventional marketing vehicles like PR, direct mail, etc. So the discipline of e-marketing kind of broke away from the mothership, so to speak. And over the years, the separation made it more difficult for marketers to maintain consistency in their marketing messages.

I’m seeing more marketing departments attempt to bring the conventional and electronic marketing groups back together and leverage the synergy between the two. That’s why the resurgence in the campaign concept. What do you think?

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