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Is the concept of marketing campaign dead?According to a several speakers at a February NY BMA meeting, it may not be dead, but it’s getting a breath of new life. Electronic marketing tools such as blogs, podcasts and their underlying technology, RSS have required more technical saavy than conventional marketing vehicles like PR, direct mail, […]

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Who’s using RSS and how? Marketers are turning to RSS as a way to avoid SPAM laws and get their message to the right people. But do you really think RSS is the anwer to SPAM? I think it has promise in the short term, but marketers will have build a subscriber list… it’s kind […]