Integrated Marcom Minute Blog

Just How Social Is B2B Social Media

Is B2B social media really social. This short video from Coke, makes a funny but poignant point about social media. Watch it and tell us what you think. How social is B2B social media? Learn more…


Why B2B Integrated Marcom Is Needed Now More than Ever

Rebecca Murtagh explains why integrated marcom is important in today’s digital marketing world. B2B marketing silos, often developed around marketing practice areas such as SEO and email marketing, must be eliminated if B2B marketers want to drive more sales. Learn more…


A 47 Million Dollar B2B Social Media Success Story

This B2B case study is one of the most compelling I’ve read, not only for the huge business it generated, but for the methodical and thoughtful approach that put the prospect’s needs first when creating content. Learn more…


Do Your Marketing Communications Feel Like Marketing?

Good B2B marketing communications shouldn’t feel like marketing. For B2B marketing communications professionals, the challenge is identifying the story behind all the technical specifications and producing content that tells the story. We still need to produce technical content, but do so within the context of a larger story. The larger story should engage our technical audience. Then leverage the technical content to justify the buying decision. Learn more…


Is B2B Marcom Creating Valuable Content?

For many B2B marketing communications teams, content marketing is in the “majority” phase of adoption. However, some B2B marketers question its effectiveness at driving leads and revenue. Here are five considerations aimed at creating more relevant content. Learn more…


B2B Content Marketing – How marketing and sales alignment drives revenue

B2B marcom and sales alignment has the potential to drive more qualified sales opportunities (QSOs). The trouble with content marketing is that it often produces more content than qualified sales leads, leaving the sales organization befuddled with the intent of content marketing. Learn more…


B2B Content Marketing and the Contentious Marketing and Sales Relationship

Content marketing could be the nexus of sales and marketing. I often hear sales reps complain that what marcom creates doesn’t quite fit the need. Then along comes content marketing, with a specific goal—to provide content that nurtures and helps convert prospects in the sales funnel. Without input from sales, isn’t marcom creating one-size-fits-all B2B content? Learn more…


B2B Content2Conversion Conference Day 1 Summary

What should B2B marcom professionals be doing with their content marketing strategies, plans and tactics to be more successful? The B2B Content2Conversion conference discussed numerous ways B2B marketers can better leverage content to drive revenue. Here’s a summary of key issues B2B marcom face and how they can overcome them. Learn more…


High Performance Online Headlines for B2B Copywriters

It’s time for B2B copywriters to once again fine tune their copywriting skills to address the growing use of mobile devices to conduct searches. Headlines can be a challenge. But when you consider SEO and the conciseness required when writing headlines for mobile, headlines just became more challenging. Plus, they still have to perform well. These 3 tips can help B2B copywriters write high-performance headlines in less than 55 characters. Learn more…


Anatomy of a B2B Mobile Post

For mobile content, B2B copywriters must consider more than shrinking content to fit a space. There’s a strategic copywriting element that must be considered, and it involves putting yourself in the mobile readers place. Learn how your copywriting can support an efficient mobile user experience. Learn more…