Why B2B SEO Copywriting Is Like a Nutrition Label
The nutrition label lists the ingredients based on volume per package. Items appearing first on the ingredients list are most abundant in each serving. So if you’re looking for cereal that’s low in sugar, then you’ll want to make sure that sugar is low on the ingredient list or that it doesn’t appear at all. This is where the nutrition label is like SEO copywriting. The keywords on which you’re... [Read more]
Integrated Marcom Minute Gets a Facelift
If Integrated Marcom Minute looks a little different or you were redirected from Blogger, that’s because I’ve been busy overhauling my entire website, part of which was to incorporate the Integrated Marcom Minute blog… and the reason why I haven’t posted in a while! Of course most of the credit goes to Kim Woodbridge, who meticulously transferred five years of blog posts from the former... [Read more]
Keywords + B2B Integrated Marcom = Lead Juice
Keywords are the glue that ties your B2B integrated marcom program together. It’s also good “lead gen juice.” Whether you’re running a branding campaign or a product- or market-specific program, leveraging your keywords in the content you develop can have a greater positive impact on search results and helps you provide content that your target audience is looking for. As a result, you generate... [Read more]
Integrated B2B Marcom: Where Does Mobile Marketing Fit In…
“I’ve been recommending that my B2B marcom clients keep informed of B2B mobile marketing. This article from iMedia Connection offers a good overview of this nascent market. Stay tuned… I’ll continue to share information and insights on B2B mobile and how it may fit within your integrated marcom mix.” The pieces are finally coming together in the mobile marketing sector.... [Read more]
What does real time search mean for B2B Marcom?
“I don’t know how anyone can do competitive SEO without growing their social network experience.” This was a quote from Lee Odden (@leeodden), CEO of TopRankMarketing, at a PRWeb webinar. It got me thinking about B2B SEO; and B2B companies who aren’t active in social media could have what may become a gaping hole in their SEO program. Google now displays social media content in... [Read more]
B2B Social Media Series Part 3: Join the conversation
This is the next in a series of How To’s on B2B social media. Now that you’ve set up your listening posts (Listen Up!… the First Step in Social Media Marketing) and developed your B2B social media strategy (B2B Marcom Managers: Quick Start Social Media Strategy), it’s time to actually participate. For many, participate means having your own blog, fan page, Twitter, etc. But participation... [Read more]
New B2B Marcom Tool: Conversation Calendar
A B2B social media strategy should include a conversation calendar. Your conversation calendar lists the media and frequency of all your social media activity. The conversation calendar acts as a dashboard of your owned and earned media and the number of posts anticipated per month. The conversation calendar is especially helpful if you’re a B2B marcom manager who’s enlisting the help of other... [Read more]
SEO Copywriting Tips for B2B Copywriters
At a very high level, SEO is comprised of linking, on page/meta data content and other website mechanics (e.g. redirects, trusted URL, etc.). This post speaks to the page content element that B2B copywriters need to know. Start by examining your keywords… Many B2B companies underestimate the importance of this exercise. From a marketing standpoint, nailing your keywords and phrases is the... [Read more]
Why seeking ROI of B2B social media is like seeking ROI of a brochure…
What’s the ROI of a brochure? Too granular, right? Doesn’t the same hold true for social media in B2B marketing? It’s the aggregate affect of the B2B marcom mix on sales and not the component level affect. Socialnomics author, Erik Qualman puts it into perspective in his 4-minute video. What do you think? Read More →
B2B’s Greenest Marketers…
For B2B’s greenest marketers, green marketing is not simply another initiative. Green has been integrated into the way they do business… it’s part of their corporate culture. Newsweek’s innaugural Green Ranking lists America’s largest 500 companies and ranks them based on their environmental sustainability efforts. Many of the B2B companies on the list have extensive... [Read more]
