B2B Content2Conversion Conference Day 1 Summary
What should B2B marcom professionals be doing with their content marketing strategies, plans and tactics to be more successful? The B2B Content2Conversion conference discussed numerous ways B2B marketers can better leverage content to drive revenue. Here’s a summary of key issues B2B marcom face and how they can overcome them. Learn more…
High Performance Online Headlines for B2B Copywriters
It’s time for B2B copywriters to once again fine tune their copywriting skills to address the growing use of mobile devices to conduct searches. Headlines can be a challenge. But when you consider SEO and the conciseness required when writing headlines for mobile, headlines just became more challenging. Plus, they still have to perform well. These 3 tips can help B2B copywriters write high-performance headlines in less than 55 characters. Learn more…
Anatomy of a B2B Mobile Post
For mobile content, B2B copywriters must consider more than shrinking content to fit a space. There’s a strategic copywriting element that must be considered, and it involves putting yourself in the mobile readers place. Learn how your copywriting can support an efficient mobile user experience. Learn more…
Are B2B LinkedIn Groups Worth Your Time?
For B2B marcom, LinkedIn groups can be a good source of leads as part of the B2B marketing communications mix and content marketing strategy. This post provides tips for resource-constrained B2B marcom teams on how to determine if a group is worth your time. Learn more…
B2B Marcom’s Best Kept Content Secret
Are you one of the 87 percent of B2B marketers who aren’t capitalizing on SlideShare to generate leads and boost search results? A BtoB Magazine survey shows that 80 percent of B2B marketers use LinkedIn, yet the same survey indicates that only 13 percent of B2B marketers use SlideShare, despite the fact that LinkedIn acquired SlideShare in May of 2012. B2B marcom professionals are missing an opportunity to quickly and easily drive search results and leads by leveraging their existing content in SlideShare. Learn more…
How B2B Marcom Supports a Selling Transformation
B2B integrated marketing communications can complement the Challenger Selling method. With more prospects in a complex B2B selling journey conducting their own fact finding prior to the sales reps involvement, B2B marcom teams must focus content on cultivating the initial relationship. Then, after the sales rep becomes involved, create content that supports the unique and often contrarian perspective of Challenger Selling. Learn more…
Why B2B Social Media Is Driving Integrated Marketing Communications
B2B integrated marketing communications… there’s never been a more critical time for the practice of B2B integrated marcom than now. With social media becoming a more prevalent in the B2B marcom mix, a lack of integration of messaging can reduce the effectiveness of your marcom programs. This post takes a look at a few techniques that can improve integration and the effectiveness of your B2B marketing communications. Learn more…
Are B2B Marketers in the Slow Lane When It Comes to Mobile
B2B mobile and B2B mobile marketing… what exactly do B2B marketers mean? From a B2B marketing communications perspective, B2B mobile is more than a tactic. It’s a strategy that represents a shift in perspective for B2B marcom professionals from the desktop to the mobile device. Read how mobile will change the way B2B marketers reach their target markets and how B2B marketers are leveraging mobile to generate and nurture leads. Learn more…
Has Social Media Increased Our Tolerance for Typos?
As a B2B copywriter and marketing communications professional, I was always taught that any typo is unacceptable. For the most part, I agree. However, there seems to be a growing tolerance for certain typos that result from the hasty nature of social media and the limitations of virtual keyboards and auto correct features found on devices. Learn more and tell us what you think…
How B2B Marcom Can Accelerate Enterprise Social Media
The slide show provides an easy-to-read overview of how B2B marcom teams can help accelerate adoption of Enterprise Social Media. The trend toward social enterprises is likely to continue. With more enterprises looking for ways to be more productive with less people, social media presents an opportunity to better leverage its most valuable asset–people. Learn more…
